Whataburger Breaks Ground in North Carolina

By: Lauren Ramsey – Wise News Network 

Hickory, NC (WNN)—  North Carolina residents will soon savor a taste of Texas as Whataburger has officially begun construction on its first restaurant in the state. The expansion marks a significant milestone for the beloved fast-food chain as it aims to bring its iconic burgers to multiple cities across the state.

First Location Breaks Ground in Hickory

On Tuesday morning, the company hosted a special ceremony at 2060 U.S. Highway 70 SE in Hickory to commemorate the opening of its newest location which is set to open in early summer. This restaurant marks a significant milestone, as it will be one of the first Whataburger establishments to open in North Carolina. The company has plans to expand its presence in the state, with several more Whataburger locations expected to be built across North Carolina soon, bringing the brand’s popular offerings to even more communities.

Whataburger executives & Hickory, NC City officials at The Groundbreaking Event. Sourced From: Whataburger

A Statewide Expansion in the Works

Whataburger has plans to open several more locations across North Carolina later this year, with additional restaurants expected in Charlotte and beyond. Building on its successful splash into the southeast, including the 2024 opening in Boiling Springs, South Carolina, this expansion reflects the chain’s strategy to establish a strong presence in the southeastern United States, catering to growing demand from fans who have long awaited its arrival.

The locations are:

Modern Features and 24/7 Service

Whataburger will stay open 24/7, serving breakfast from 11 p.m. to 11 a.m. The company has been engaging with North Carolina’s political and community leaders this week to lay the groundwork for its state entry. Additionally, Whataburger established a meat processing facility in Atlanta to ensure a reliable beef supply. The company also sponsored the Concert for the Carolinas, a benefit organized by Luke Combs to raise funds for Hurricane Helene relief. The company officially announced its expansion into North Carolina last year.

The Outside of a Whataburger Restaurant. Sourced From Getty Images

Marking a New Chapter for Whataburger

This expansion is part of a broader growth initiative for the chain, which has been steadily increasing its footprint in new markets. By entering North Carolina, Whataburger aims to introduce its iconic flavors to a new audience while continuing to serve its loyal fan base.

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